Pier 21 Films partners with Canadian YouTube personality Jus Reign on new comedy series for CBC

From a media release:

Acclaimed independent production company Pier 21 Films announced today it has partnered with one of Canada’s most popular comedic talents and YouTube personality, Jasmeet Singh Raina (aka Jus Reign) on a new half-hour series Late Bloomer (w/t), currently in development at the CBC.

Inspired by his own real-life experiences, Late Bloomer focuses on Raina’s journey navigating his newly found internet fame, dating, spirituality, culture, and his dysfunctional (yet loving) family. As a first generation Indo-Canadian, his identity is constantly questioned as he struggles to find the balance between Eastern customs centered around community and the Western ideal of individualism.

With more than 167 Million YouTube views, 970,000+ subscribers and 1M+ fans on Facebook, Jus Reign is a viral sensation known for his irreverent humor incorporating his ethnic background and upbringing into his comedic work. Referred to as “a social media superstar” by Huffington Post, he’s hosted the iHeartRadio MMVAs red carpet show and was also featured in Jimmy Kimmel’s ‘Mean Tweets’ for YouTube Creators. In 2019, Raina suddenly stopped posting content to his social platforms which has sparked fan conspiracies and a massive international audience craving his return to their screens.

Renowned stand-up comedian, actor, producer Russell Peters is also attached to executive produce the project. Peabody Award, International Emmy, Gemini Award and Canadian Screen Award winner, Peters was the first stand-up special for Netflix and has been broadcast on HBO, Showtime, Comedy Central, CBC, CTV, BBC and Amazon Prime.

Co-produced by Pier 21 Films and Reign Productions, Late Bloomer is written, executive produced, created by and starring Jasmeet Singh Raina and executive produced by Pier 21 Films, Baljinder Dhawan, Russell Peters and Clayton Peters.

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